Released on: April 2, 2008, 9:08 am

Press Release Author: Kelly Robbins / The Copywriting Institute

Industry: Marketing

Press Release Summary: As companies with marketing departments are laying off
employees and implementing hiring freezes, contract employees and part-time
freelancers see increase in jobs, more companies to choose from.

Press Release Body: BROOMFIELD, CO - April 2, 2008 - As companies with marketing
departments are laying off employees and implementing hiring freezes, contract
employees and part-time freelancers see increase in jobs, more companies to choose
from.

As a looming recession approaches, freelance copywriters are seeing an increase in
contracted work. Companies in all industries are making budget cuts, and some of
those cuts include cutting out full-time salaried copywriters and marketers. The
executives instead are looking for freelance copywriters who can do work for them on
a project by project basis, which ultimately saves the company money.

With this increase in outsourcing, copywriters should be strengthening their own
marketing efforts. Kelly Robbins, founder of The Copywriting Institute stated "there
are two solid things copywriters can do to capitalize on getting work in this
economy. The first is to ensure they are marketing on a consistent basis to a
targeted industry. The second is to methodically add needed services to their
offering. For example, adding the service of writing press releases or web sites to
their skill set will help copywriters pick up additional jobs with the clients they
do have."

Although the benefits of hiring a freelance copywriter on a contractual basis save
money and resources in any economy, companies are more likely to be on the lookout
for these type of copywriters with the need to make cuts in their employee expenses.
Copywriters in today's economy should be aggressively marketing, networking and
expanding their skills to ensure they best meet the needs of their clients.

About The Copywriting Institute

The Copywriting Institute, based in Broomfield, CO., provides training and education
on writing marketing materials, copywriting and teaches business building practices
for copywriters and marketers. Through workshops, courses and coaching, The
Copywriting Institute assists aspiring copywriters in their quest to achieve high
profits and create their ideal life through personal growth, passion, and living
joyfully.


Web Site: http://TheCopywritingInstitute.com

Contact Details: Contact:
Kelly Robbins
1232 Cottonwood
Broomfield, CO 80020
Press@TheCopywritingInstitute.com
303-460-0285
www.TheCopywritingInstitute.com